PESTEL

A PESTEL analysis can explore external pressures from various environments that impact your business. Specifically, the Political, Economic, Social, Technological, Ecological, and Legal environments. This tool is a great way to also identify potential, opportunities, threats and risks that your business is facing which as well are great to use for your SWOT or RISK assessments of your business.

Organizing this information in a table is beneficial in explaining and exploring the issues at hand. This resource from Business-to-you.com is an excellent place to learning how to complete a proper PESTEL analysis