Who is/are the owner(s) of the business and the people who will run the business day-to-day? Describe yourself, your team, or the individual who will make it happen and is crucial to the success of the business. Maybe you previously worked on a project that directly relates to your business, or you have sales experience that may not be directly related to the business but shows your ability to sell. For each owner or key staff member, write a brief bio on what the person brings to the table.