{"id":2272,"date":"2024-09-06T14:54:43","date_gmt":"2024-09-06T18:54:43","guid":{"rendered":"https:\/\/entrepreneurship.gotothunderbay.ca\/le-plan-daffaires\/analyse-de-lenvironnement\/analyse-de-la-clientele\/"},"modified":"2025-03-27T15:33:03","modified_gmt":"2025-03-27T19:33:03","slug":"analyse-de-la-clientele","status":"publish","type":"page","link":"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/analyse-de-lenvironnement\/analyse-de-la-clientele\/","title":{"rendered":"Analyse de la client\u00e8le"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2272\" class=\"elementor elementor-2272\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3e44a e-flex e-con-boxed e-con e-parent\" data-id=\"1b3e44a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe80d1c e-con-full e-flex e-con e-child\" data-id=\"fe80d1c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78f7df3 e-con-full side-menu e-flex e-con e-child\" data-id=\"78f7df3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b430626 elementor-widget elementor-widget-heading\" data-id=\"b430626\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse de l\u2019environnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa09046 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa09046\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a75ba eael-hamburger--none elementor-widget__width-inherit eael_simple_menu_hamburger_disable_selected_menu_no eael-simple-menu-hamburger-align-right elementor-widget elementor-widget-eael-simple-menu\" data-id=\"99a75ba\" data-element_type=\"widget\" data-widget_type=\"eael-simple-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div data-hamburger-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-bars&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-indicator-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-angle-down&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-dropdown-indicator-icon=\"&lt;svg class=&quot;e-font-icon-svg e-fas-angle-down&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" class=\"eael-simple-menu-container eael-simple-menu-align-left eael-simple-menu-dropdown-align-left preset-1\" data-hamburger-breakpoints=\"{&quot;mobile&quot;:&quot;Portrait mobile (&gt; 767px)&quot;,&quot;tablet&quot;:&quot;Tablette en mode portrait (&gt; 1024px)&quot;,&quot;desktop&quot;:&quot;Desktop (&gt; 2400px)&quot;,&quot;none&quot;:&quot;None&quot;}\" data-hamburger-device=\"none\">\n                <ul id=\"menu-environment-analysis\" class=\"eael-simple-menu eael-simple-menu-dropdown-animate-to-top eael-simple-menu-indicator eael-simple-menu-vertical\"><li id=\"menu-item-1241\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1241\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/the-business-plan\/environment-analysis\/company-analysis\/\">Analyse de l\u2019entreprise<\/a><\/li>\n<li id=\"menu-item-1253\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1253\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/the-business-plan\/environment-analysis\/competitor-analysis\/\">Analyse des concurrents<\/a><\/li>\n<li id=\"menu-item-1260\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1260\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/the-business-plan\/environment-analysis\/collaborators\/\">Collaborateurs<\/a><\/li>\n<li id=\"menu-item-1266\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1266\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/the-business-plan\/environment-analysis\/customer-analysis\/\">Analyse de la client\u00e8le<\/a><\/li>\n<li id=\"menu-item-1272\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1272\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/the-business-plan\/environment-analysis\/context-analysis\/\">Analyse du contexte<\/a><\/li>\n<\/ul>                <button class=\"eael-simple-menu-toggle\">\n                    <span class=\"sr-only \">Hamburger Toggle Menu<\/span>\n                    <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bars\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z\"><\/path><\/svg>                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43fc0c4 e-con-full e-flex e-con e-child\" data-id=\"43fc0c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0324d0 elementor-widget elementor-widget-breadcrumbs\" data-id=\"e0324d0\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/les-bases\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d4371 elementor-widget elementor-widget-heading\" data-id=\"53d4371\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7D. Analyse de la client\u00e8le <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b220ed elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b220ed\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a530f8 elementor-widget elementor-widget-text-editor\" data-id=\"1a530f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Savoir qui est votre march\u00e9 cible et \u00e0 qui vous envisagez de vendre est une information pr\u00e9cieuse, car elle permet de d\u00e9terminer la meilleure fa\u00e7on d&rsquo;approcher et d&rsquo;atteindre votre public et de savoir qui votre entreprise soutiendra le mieux dans le cadre de vos activit\u00e9s. S&rsquo;il est tentant de dire \u00ab\u00a0je vends \u00e0 tout le monde\u00a0\u00bb, ce n&rsquo;est pas toujours le cas et c&rsquo;est une fa\u00e7on co\u00fbteuse de se commercialiser. Une bonne r\u00e8gle \u00e0 comprendre est le <strong>principe 80\/20 <\/strong>: 80 % de vos ventes proviendront d&rsquo;environ 20 % de vos clients, et il peut donc \u00eatre plus efficace de faire du marketing aupr\u00e8s du segment susceptible de r\u00e9pondre \u00e0 vos besoins. Ce segment peut \u00eatre bas\u00e9 sur des facteurs d\u00e9mographiques, psychographiques, g\u00e9ographiques et comportementaux, que nous \u00e9tudierons plus en d\u00e9tail dans la section consacr\u00e9e au marketing.   <\/p>\n<\/p>\n<p><strong>\u00c9tudes du march\u00e9<\/strong><\/p>\n<p>Ces informations sont facilement recueillies \u00e0 partir de vos informations sur votre secteur d\u2019activit\u00e9, ainsi qu\u2019\u00e0 partir des donn\u00e9es sur le march\u00e9 local issues de l\u2019analyse du secteur que vous avez r\u00e9alis\u00e9e dans la section sur la concurrence et de votre analyse des 5 c.<\/p>\n<p>Vous d\u00e9finissez ici le march\u00e9 total disponible \u00e0 savoir qui b\u00e9n\u00e9ficie de votre produit et de votre service. \u00c0 partir de l\u00e0, vous avez votre march\u00e9 disponible et exploitable, qui, en fonction de vos capacit\u00e9s et de votre port\u00e9e, est le march\u00e9 total que vous pouvez desservir avec votre produit et vos services. Ensuite, vous avez le march\u00e9 r\u00e9alisable et accessible, qui est l&rsquo;ensemble des personnes aupr\u00e8s desquelles vous pouvez raisonnablement r\u00e9aliser des ventes, compte tenu des inefficacit\u00e9s et des capacit\u00e9s de commercialisation. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097c1ef elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"097c1ef\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978e82a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"978e82a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pr\u00e9c\u00e9dent<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f4bb4 elementor-widget elementor-widget-heading\" data-id=\"38f4bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/analyse-de-lenvironnement\/collaborateurs\/\">7C. Collaborateurs <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252b151 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"252b151\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542f3e9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"542f3e9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Suivante<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2715b elementor-widget elementor-widget-heading\" data-id=\"ab2715b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/analyse-de-lenvironnement\/analyse-du-contexte\/\">7E. Analyse du contexte <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe421f elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8fe421f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M24,8v12H0V8H24z M24,4v1H0V4H24z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b43cee e-con-full e-flex e-con e-child\" data-id=\"4b43cee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff60d3 elementor-widget elementor-widget-heading\" data-id=\"8ff60d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Le menu du plan d'affaires<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f764b3 e-grid e-con-full e-con e-child\" data-id=\"5f764b3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf1b81 elementor-widget elementor-widget-text-editor\" data-id=\"ddf1b81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/le-schema-de-modele-daffaires-bmc\/\">Le Sch\u00e9ma de mod\u00e8le d\u2019affaires BMC<\/a><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/page-de-couverture\/\">Page de couverture<\/a><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/table-des-matieres\/\">Table des mati\u00e8res<\/a><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/resume-dentreprise\/\">R\u00e9sum\u00e9 d\u2019entreprise<\/a><\/li>\n<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/introduction\/\">Introduction<\/a><\/li>\n<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/profil-de-lentreprise\/\">Profil de l\u2019entreprise<\/a><\/li>\n<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/analyse-de-lenvironnement\/\">Analyse de l\u2019environnement<\/a><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b64eff elementor-widget elementor-widget-text-editor\" data-id=\"7b64eff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"8\">\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/plan-de-marketing\/\">Plan de marketing<\/a><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/strategie-en-matiere-de-ressources-humaines\/\">Strat\u00e9gie en mati\u00e8re de ressources humaines<\/a><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/strategie-financiere\/\">Strat\u00e9gie financi\u00e8re<\/a><\/li>\n<\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/plan-dexploitation\/\">Plan d\u2019exploitation<\/a><\/li><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/conclusion\/\">Conclusion<\/a><\/li><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/annexe\/\">Annexe<\/a><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Analyse de l\u2019environnement 7A. Company Analysis 7B. Competitor Analysis 7C. Collaborators 7D. Customer Analysis 7E. Context Analysis Humberger Toggle Menu 7D. Analyse de la client\u00e8le Savoir qui est votre march\u00e9 cible et \u00e0 qui vous envisagez de vendre est une information pr\u00e9cieuse, car elle permet de d\u00e9terminer la meilleure fa\u00e7on d&rsquo;approcher et d&rsquo;atteindre votre public [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2264,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2272","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analyse de la client\u00e8le - Entrepreneurship Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/analyse-de-lenvironnement\/analyse-de-la-clientele\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyse de la client\u00e8le - Entrepreneurship Centre\" \/>\n<meta property=\"og:description\" content=\"Analyse de l\u2019environnement 7A. 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