{"id":2329,"date":"2024-09-06T15:41:04","date_gmt":"2024-09-06T19:41:04","guid":{"rendered":"https:\/\/entrepreneurship.gotothunderbay.ca\/le-plan-daffaires\/plan-de-marketing\/les-quatre-p\/"},"modified":"2025-04-17T08:45:01","modified_gmt":"2025-04-17T12:45:01","slug":"les-quatre-p","status":"publish","type":"page","link":"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/plan-de-marketing\/les-quatre-p\/","title":{"rendered":"Les Quatre P"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2329\" class=\"elementor elementor-2329\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fad9af e-flex e-con-boxed e-con e-parent\" data-id=\"4fad9af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dec4e54 e-con-full e-flex e-con e-child\" data-id=\"dec4e54\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-824c2e2 e-con-full e-flex e-con e-child\" data-id=\"824c2e2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b845adc e-con-full side-menu e-flex e-con e-child\" data-id=\"b845adc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd188be elementor-widget elementor-widget-heading\" data-id=\"cd188be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plan de marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28467eb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"28467eb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3ac35 eael-hamburger--none elementor-widget__width-inherit eael_simple_menu_hamburger_disable_selected_menu_no eael-simple-menu-hamburger-align-right elementor-widget elementor-widget-eael-simple-menu\" data-id=\"4b3ac35\" data-element_type=\"widget\" data-widget_type=\"eael-simple-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div data-hamburger-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-bars&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-indicator-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-angle-down&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-dropdown-indicator-icon=\"&lt;svg class=&quot;e-font-icon-svg e-fas-angle-down&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" class=\"eael-simple-menu-container eael-simple-menu-align-left eael-simple-menu-dropdown-align-left preset-1\" data-hamburger-breakpoints=\"{&quot;mobile&quot;:&quot;Portrait mobile (&gt; 767px)&quot;,&quot;tablet&quot;:&quot;Tablette en mode portrait (&gt; 1024px)&quot;,&quot;desktop&quot;:&quot;Desktop (&gt; 2400px)&quot;,&quot;none&quot;:&quot;None&quot;}\" data-hamburger-device=\"none\">\n                <ul id=\"menu-marketing-plan\" class=\"eael-simple-menu eael-simple-menu-dropdown-animate-to-top eael-simple-menu-indicator eael-simple-menu-vertical\"><li id=\"menu-item-1293\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1293\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/the-business-plan\/marketing-plan\/mission-vision\/\">Mission \/ Vision<\/a><\/li>\n<li id=\"menu-item-1299\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1299\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/the-business-plan\/marketing-plan\/values-beliefs-and-branding\/\">Valeurs\/convictions et image de marque<\/a><\/li>\n<li id=\"menu-item-1305\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1305\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/the-business-plan\/marketing-plan\/target-market\/\">March\u00e9 cible<\/a><\/li>\n<li id=\"menu-item-1311\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1311\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/the-business-plan\/marketing-plan\/the-four-ps\/\">Les Quatre P<\/a><\/li>\n<\/ul>                <button class=\"eael-simple-menu-toggle\">\n                    <span class=\"sr-only \">Hamburger Toggle Menu<\/span>\n                    <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bars\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z\"><\/path><\/svg>                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bb4601 e-con-full e-flex e-con e-child\" data-id=\"6bb4601\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b66679f elementor-widget elementor-widget-breadcrumbs\" data-id=\"b66679f\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/les-bases\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6dd3d elementor-widget elementor-widget-heading\" data-id=\"cf6dd3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8D. Les Quatre P <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3469732 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3469732\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74001d1 elementor-widget elementor-widget-text-editor\" data-id=\"74001d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Produit<\/strong><\/p><p>Une description d\u00e9taill\u00e9e des produits et services que vous offrez et de la proposition de valeur pour ces articles.<\/p><p>D\u00e9crivez \u00e9galement en d\u00e9tail l\u2019aspect de cocr\u00e9ation de valeur de votre proposition de valeur et les probl\u00e8mes que chacun d\u2019eux r\u00e9sout. En tant que producteur et fournisseur, vous d\u00e9tenez la capacit\u00e9 d\u2019offrir une proposition de valeur particuli\u00e8re. Toutefois, ce n\u2019est que lorsque le client ach\u00e8te et utilise le produit ou le service, qu\u2019il est en mesure de trouver et de cr\u00e9er sa propre valeur, \u00e9tant donn\u00e9 que celle-ci se pr\u00e9sente sous diff\u00e9rents aspects. Il peut s\u2019agir de la fonction r\u00e9elle du produit\/service, de la valeur sociale li\u00e9e \u00e0 un statut plus \u00e9lev\u00e9, ou de la valeur \u00e9pist\u00e9mique li\u00e9e aux nouvelles connaissances acquises. Le texte <a href=\"https:\/\/www.jagsheth.com\/consumer-behavior\/why-we-buy-what-we-buy-a-theory-of-consumption-values\/#:~:text=Multiple%20Values,of%20the%20five%20consumption%20values.\" target=\"_blank\" rel=\"noopener\">Pourquoi nous achetons ce que nous achetons : une th\u00e9orie des valeurs de consommation \u2014 Jagdish Sheth (jagsheth.com)<\/a> (en anglais seulement) est une excellente source d\u2019informations sur les diff\u00e9rents aspects de la valeur.<\/p><p><strong>Fixation des Prix<\/strong><\/p><p>D\u00e9crivez votre strat\u00e9gie de prix en expliquant les points de prix et le raisonnement qui les sous-tend. En outre, dans cette section, vous pouvez pr\u00e9senter les ventes pr\u00e9vues pour chaque article et les recettes pr\u00e9vues, ainsi que le co\u00fbt des marchandises vendues (CMV ou COGS en anglais), et les co\u00fbts variables pour chaque article vendu, ainsi que les raisons qui les justifient. Cet <a href=\"https:\/\/blog.hubspot.com\/sales\/pricing-strategy\" target=\"_blank\" rel=\"noopener\">article de Hubspot<\/a> (disponible en fran\u00e7ais lors de la cr\u00e9ation d\u2019un compte) constitue un excellent guide pour la fixation des prix.<\/p><p><strong>Lieu\/emPlacement<\/strong><\/p><p>Il s\u2019agit des canaux de distribution. Ici, vous voulez r\u00e9pondre \u00e0 la question de savoir comment les clients trouveront et obtiendront vos produits, ainsi que la description du lieu de vente \u2014 qu\u2019il s\u2019agisse d\u2019un lieu physique ou virtuel. En outre, vous devrez d\u00e9crire vos fournisseurs et votre relation avec eux, soit pour les produits directement, soit pour l\u2019inventaire des fournitures utilis\u00e9es pour fabriquer vos produits\/offrir vos services.<\/p><p><strong>Promotion<\/strong><\/p><ul><li>Cycle\/mod\u00e8les de communication<\/li><\/ul><p>Nous examinons, ici, le cycle de communication :<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-3512\" src=\"https:\/\/entrepreneurship.gotothunderbay.ca\/wp-content\/uploads\/2025\/04\/Communication-Cycle-_FR2-1-300x141.png\" alt=\"\" width=\"905\" height=\"426\" srcset=\"https:\/\/entrepreneurship.gotothunderbay.ca\/wp-content\/uploads\/2025\/04\/Communication-Cycle-_FR2-1-300x141.png 300w, https:\/\/entrepreneurship.gotothunderbay.ca\/wp-content\/uploads\/2025\/04\/Communication-Cycle-_FR2-1-1024x481.png 1024w, https:\/\/entrepreneurship.gotothunderbay.ca\/wp-content\/uploads\/2025\/04\/Communication-Cycle-_FR2-1-768x361.png 768w, https:\/\/entrepreneurship.gotothunderbay.ca\/wp-content\/uploads\/2025\/04\/Communication-Cycle-_FR2-1-1536x721.png 1536w, https:\/\/entrepreneurship.gotothunderbay.ca\/wp-content\/uploads\/2025\/04\/Communication-Cycle-_FR2-1-2048x962.png 2048w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/p><p>Le fonctionnement de la communication des messages est le suivant : l\u2019\u00e9nonciateur (vous-m\u00eame) <strong>code<\/strong> un message en transf\u00e9rant vos pens\u00e9es, vos valeurs et vos convictions dans un message coh\u00e9rent, que vous choisissez ensuite comme <strong>support du message<\/strong> (lettre, message vocal, num\u00e9rique, physique, etc.). Le destinataire (votre public cible ou une personne sp\u00e9cifique)<strong> re\u00e7oit et interpr\u00e8te<\/strong> ensuite le message par l\u2019interm\u00e9diaire du support du message. Il renvoie ensuite le processus vers vous, l\u2019\u00e9nonciateur. \u00c0 tous les stades, par contre, il existe le concept du <strong>\u00ab\u2009bruit\u2009\u00bb<\/strong>. Il peut s\u2019agir de diff\u00e9rences linguistiques, d\u2019informations ant\u00e9rieures, de signaux contradictoires, d\u2019une mauvaise interpr\u00e9tation d\u2019un message par le pass\u00e9, etc. Plus le message est clair, plus il est facile de le transmettre \u00e0 travers le <strong>bruit.<\/strong><\/p><ul><li>Points de contact<\/li><\/ul><p>Une fois que vous avez compris le cycle de communication, il est plus facile de comprendre les points de contact. Un point de contact est un moment o\u00f9 le producteur\/fournisseur interagit avec un consommateur\/client, que ce soit intentionnel ou non, et que vous soyez pr\u00e9sent ou non. En d\u2019autres termes, chaque fois qu\u2019un consommateur\/client interagit avec votre marque, que ce soit en ligne sur les m\u00e9dias sociaux, en recevant un message, ou m\u00eame en traitant avec les ambassadeurs de votre marque, il s\u2019agit d\u2019un point de contact pour votre marque.<\/p><p>Votre r\u00f4le est d\u2019identifier les points de contact sur lesquels vous souhaitez op\u00e9rer, et comment les contr\u00f4ler, ainsi que la communication des messages, afin de pouvoir limiter le bruit produit. Nous y parvenons gr\u00e2ce \u00e0 notre mix de communication. Plusieurs strat\u00e9gies cl\u00e9s composent le mix de communication pour atteindre efficacement vos consommateurs.<\/p><ul><li>Mix de communication<\/li><\/ul><p><span style=\"text-decoration: underline;\"><em>Vente personnelle<\/em><\/span><\/p><p>Communiquer et parler directement avec le consommateur ou le client. C\u2019est le moyen le plus simple de transmettre les bonnes informations \u00e0 votre client, tout en \u00e9tant le point de contact le plus direct. Pour en savoir plus sur la vente personnelle, nous vous recommandons cet <a href=\"https:\/\/blog.hubspot.com\/sales\/personal-selling\" target=\"_blank\" rel=\"noopener\">article de Hubspot<\/a> (disponible en fran\u00e7ais lors de la cr\u00e9ation d\u2019un compte).<\/p><p><em><span style=\"text-decoration: underline;\">Publicit\u00e9<\/span><\/em><\/p><p>Qu\u2019il s\u2019agisse de la radio, de la t\u00e9l\u00e9vision ou des m\u00e9dias sociaux, ce sont les publicit\u00e9s directes qui incitent les gens \u00e0 utiliser votre produit ou service ou leur rappellent votre existence.<\/p><p><em><span style=\"text-decoration: underline;\">Marketing num\u00e9rique<\/span><\/em><\/p><p>Quelle est votre strat\u00e9gie num\u00e9rique, comment utiliser votre site Web et les m\u00e9dias sociaux. Quel est le contenu que vous produisez et quel est votre calendrier\u2009? Si vous envisagez d\u2019adopter une strat\u00e9gie num\u00e9rique, <a href=\"https:\/\/www.forbes.com\/advisor\/business\/digital-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> (en anglais seulement) a publi\u00e9 un excellent article qui explore le marketing num\u00e9rique.<\/p><p><em><span style=\"text-decoration: underline;\">Promotions<\/span><\/em><\/p><p>Quelles sont les promotions que vous mettez en place pour attirer les gens vers vous et vos services\u2009? Il peut s\u2019agir de ventes, d\u2019articles promotionnels, de cartes perfor\u00e9es, etc.<\/p><p><span style=\"text-decoration: underline;\"><em>Relations publiques<\/em><\/span><\/p><p>Quelle est votre strat\u00e9gie pour engager la communaut\u00e9, les communaut\u00e9s de votre marque\u2009? Quels sont vos objectifs autour d\u2019un triple bilan (PERSONNES, PROFIT, PLAN\u00c8TE). Il n\u2019est pas n\u00e9cessaire d\u2019envisager ou d\u2019agir en fonction d\u2019un triple bilan, mais il s\u2019agit d\u2019un bon moyen de mieux communiquer avec certains publics cibles. Le site <a href=\"https:\/\/prowly.com\/magazine\/public-relations-beginners-ebook\/\" target=\"_blank\" rel=\"noopener\">Prowly<\/a> (en anglais seulement) est une autre source d\u2019informations pr\u00e9cieuses sur les relations publiques et leur gestion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf89ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2cf89ad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-756bc05 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"756bc05\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pr\u00e9c\u00e9dent<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-398264c elementor-widget elementor-widget-heading\" data-id=\"398264c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/plan-de-marketing\/marche-cible\/\">8C. March\u00e9 cible <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4a8f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa4a8f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a3196 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"75a3196\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Suivante<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ce165 elementor-widget elementor-widget-heading\" data-id=\"a4ce165\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/strategie-en-matiere-de-ressources-humaines\/\">9. Strat\u00e9gie en mati\u00e8re de ressources humaines<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9707188 elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9707188\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M24,8v12H0V8H24z M24,4v1H0V4H24z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3d7057 e-con-full e-flex e-con e-child\" data-id=\"c3d7057\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6506d0 elementor-widget elementor-widget-heading\" data-id=\"e6506d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Le menu du plan d'affaires<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7d2ebe e-grid e-con-full e-con e-child\" data-id=\"d7d2ebe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85fd676 elementor-widget elementor-widget-text-editor\" data-id=\"85fd676\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/le-schema-de-modele-daffaires-bmc\/\">Le Sch\u00e9ma de mod\u00e8le d\u2019affaires BMC<\/a><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/page-de-couverture\/\">Page de couverture<\/a><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/table-des-matieres\/\">Table des mati\u00e8res<\/a><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/resume-dentreprise\/\">R\u00e9sum\u00e9 d\u2019entreprise<\/a><\/li>\n<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/introduction\/\">Introduction<\/a><\/li>\n<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/profil-de-lentreprise\/\">Profil de l\u2019entreprise<\/a><\/li>\n<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/analyse-de-lenvironnement\/\">Analyse de l\u2019environnement<\/a><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9cd0ff elementor-widget elementor-widget-text-editor\" data-id=\"a9cd0ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"8\">\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/plan-de-marketing\/\">Plan de marketing<\/a><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/strategie-en-matiere-de-ressources-humaines\/\">Strat\u00e9gie en mati\u00e8re de ressources humaines<\/a><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/strategie-financiere\/\">Strat\u00e9gie financi\u00e8re<\/a><\/li>\n<\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/plan-dexploitation\/\">Plan d\u2019exploitation<\/a><\/li><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/conclusion\/\">Conclusion<\/a><\/li><\/li>\n \t<li><a href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/annexe\/\">Annexe<\/a><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Plan de marketing 8A. Mission \/ Vision 8B. Values \/ Beliefs and Branding 8C. Target market 8D. The Four Ps Hamburger Toggle Menu 8D. Les Quatre P Produit Une description d\u00e9taill\u00e9e des produits et services que vous offrez et de la proposition de valeur pour ces articles. D\u00e9crivez \u00e9galement en d\u00e9tail l\u2019aspect de cocr\u00e9ation de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2312,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2329","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les Quatre P - Entrepreneurship Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepreneurship.gotothunderbay.ca\/fr\/le-plan-daffaires\/plan-de-marketing\/les-quatre-p\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Quatre P - Entrepreneurship Centre\" \/>\n<meta property=\"og:description\" content=\"Plan de marketing 8A. Mission \/ Vision 8B. Values \/ Beliefs and Branding 8C. Target market 8D. The Four Ps Hamburger Toggle Menu 8D. Les Quatre P Produit Une description d\u00e9taill\u00e9e des produits et services que vous offrez et de la proposition de valeur pour ces articles. 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