7A. Company Analysis

Here we explore what is impacting your business by utilising a couple of models.

1. VRIO analysis

A VRIO analysis can be used by looking at the value that a resource provides, asking if it rare, inimitable, and if you have organised yourself around it. See the below table to test if you have a competitive advantage.

VRIO Analysis

2. SWOT analysis 

A swot will explore four key aspects of your business

  • Internal/present factors
    • Strengths: what are your key abilities, resources and advantages that you have
    • Weaknesses: what are you lacking in currently, what are your disadvantages
  • External/Future Factors
    • Opportunities: What are potential factors coming down the pipeline that you can potentially turn into your strengths that are externally affecting your business.
    • Threats: what are potential factors that could lead to you being disadvantaged and you are at risk of effecting your business

Sprintpoint SWOT Analysis