When it comes to Marketing Planning the following template is a great way to organize and outline your marketing plan. In a similar vein to the Business Model Canvas, this tool is iterative and is meant to be updated and changed until you are satisfied. Where a proper marketing plan would be in more detail defending the choices that are made.

It is important to note that one way to think about your marketing plan is to consider what your brand is, and who your target audience is, then to consider what marketer’s call the 4 Ps.

MARKETING PLAN SUMMARY TABLE