Here you will segment who your ideal client(s) is. Remembering the 80/20 principle as 80 percent of your profits will come from around 20 percent of your clients. So, it is best to understand who that 20 percent is. To help you save resources when marketing. To segment you have several options which you can mix between. Below are the various options.

Demographics

Demographics look after the idea of segmenting your consumers based on age, gender, income, socioeconomic status etc.

Psychographics

Psychographics look at the values, beliefs, attitudes, and personalities.

Geographics

The physical boundaries of where the clients are located, can be broken down into various levels, as well as a description of where they are located.

Behaviours

Behavioural segmentation focuses more on the lifestyles, interests and behaviours of the clients that you are trying to sell to.