Operating Plan

11A. Goals

Outline your key goals from the business overview in detail here. It is important to note that your goals should all flow into one another, in a way that your short-term goals feed into the success of your midterm goals, which feed to the long-term goals which are associated with the overarching vision of your business. The Smart format makes it easy, as it allows you to identify the KPIs that you should have and build out the milestones that you need to hit to stay on track with the goals. However, having goals is half the battle, as you need to set the objectives for the goals.