The Key to success section revolves around what you need to be doing to ensure success.

• What best practices must you ensure you keep up with?
• What is the critical factor for your business to obtain customers?
• What will be the key element that attracts customer to your business?
• Examples: strategic partnerships/alliances, up to date and engaging online content, unique product/exclusive products, etc.

Also think of keys to success in terms of operations.

• How will you fulfil your promise to your customers?
• What is your value offering?
• What key priorities much you keep in mind day-in and day-out?
• Examples: staying on top of trends, consistent and exceptional customer service, free shipping.